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Investor Advisory & Due Diligence

Independent advice for investors entering football.

Football club acquisitions are routinely diligenced on finances and legals while the organisation itself, the structure that will spend the money, goes unexamined. The most expensive surprises post-completion are structural: unclear decision rights, key-person dependencies, sporting departments built on relationships rather than process. SSG provides independent advisory to investors assessing opportunities in football, from pre-acquisition diligence through post-investment support.

Lerkendal-Stadion

What we do

  • Pre-acquisition assessment: how the target actually makes decisions, where value depends on individuals, what fixing the structure will cost.
  • Diligence outputs: written for investment committees, findings, risks, costed recommendations.
  • First hundred days: governance, the ownership-executive interface, and sequenced structural change post-completion.

Grounded in evidence

Our assessments apply the Integrated Performance Structures Framework and draw on applied diagnostics, including a structural review of a top-flight Norwegian club, to benchmark what good looks like at each resource level. We tell investors what the structure is worth, what it will cost to fix, and what to do first.

How we work

Scoped engagements aligned to your deal timeline. Post-completion, the Structural Review provides the independent baseline for your first-year plan.

Start the conversation

If you are assessing a football opportunity and the organisational chapter of the diligence pack is two pages long, talk to us.

Get in touch

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